Una campaña de bien público fue el Gran Effie Norteamérica 2016


“Groceries, Not Guns”, de la ONG Moms Demand Action para pedir que en las cadenas de retailers se prohibiera el acceso con armas de fuego, alcanzó sus objetivos y se llevó el premio principal en los Effie Awards Norteamérica 2016.

La contundente campaña de Moms Demand Action (la pieza que ilustra esta nota alcanza para comprobarlo) se alzó, el jueves por la noche, con el premio mayor en los Effie Awards Norteamérica 2016 justamente porque gracias a ella se logró que varias tiendas estadounidenses prohibieran la portación abierta de armas.

Por otra parte, Procter & Gamble fue el anunciante más premiado por sexto año consecutivo, mientras Ogilvy & Mather resultó la red más eficaz del año.

A continuación, la lista completa de ganadores:

Gran Effie -Groceries not guns, de Grey Canada para Moms Demand Action for Gun Sense in America.

Automotive – Vehicles -Plata: Lincoln Brand Reinvention, de Hudson Rouge para The Lincoln Motor Company. -Bronce: The Personal SUV that Goes Beyond Utility, de Team One para Lexus.

Beauty -Bronce: Pantene Haircast, de Leo Burnett/Arc para Procter & Gamble.

Beverages – Alcohol -Plata: I Am Rich, de Leo Burnett/Arc para Miller Coors. -Bronce: Beringer Taste Station, de Twinoaks para Treasury Wine Estates.

Beverages – Non Alcohol -Plata: Big Problem, Lil’ Solution, de Deutsch LA para Dr. Pepper Snapple Group. -Bronce: Keep Sweating, de TBWAChiatDay Los Angeles para Gatorade. -Bronce: Mountain Dew Kickstart Comes Alive, de BBDO New York para PepsiCo.

Brand Experience -Bronce: #HorseWithHarden, de BBDO New York para Foot Locker. -Bronce: Wishes Delivered, de Ogilvy & Mather para UPS.

Branded Content -Plata: The Madden Giferator, de Heat y Grow para EA Sports. -Bronce: Together, We’ve Got This, de Ogilvy & Mather para Nestlé Infant Nutrition. -Bronce: #MoreMusic, de Deutsch LA para Target.

Branded Utility -Oro: Cigarettes Out. Health In, de BBDO New York para CVS Health. -Bronce: Mobile World Congress, de Ogilvy & Mather para IBM.

Business-To-Bronce:usiness -Plata: US Open Sessions with James Murphy, de Ogilvy & Mather para IBM. -Bronce: Run Simple, de BBDO New York para SA. -Bronce: FDIC Tradeshow, de Partners + Napier para Invista.

Corporate Reputation -Plata: This is Our Season, de McCann para United States Postal Service -Plata: Wishes Delivered, de Ogilvy & Mather para UPS.

David vs. Goliath -Oro: Farting Fruit Breathe New Life Into Mr. Sketch, de BBH New York para Newell Rubbermaid. -Plata: Dairy Done Right, de 72andSunny para Tillamook. -Plata: The Greatest Interception, de Grey New York para Volvo Cars of North America. -Bronce: New Balance 4040v3 Claim Your Power, de Arnold Worldwide para New Balance.

Electronics -Oro: Apple iPhone 6 “World Gallery”, de TBWAMedia Arts Lab y OMD para Apple.

Entretainment & Sports -Plata: Madden Season, de Heat para EA Sports. -Bronce: Truth, Lies and Video Games, de twofifteenmccann para Microsoft.

Fashion -Bronce: Converse, The Chuck Taylor All Star II Launch, de Anomaly y PHD para Converse. -Bronce: #ImNoAngel, de Laird+Partners para Lane Bryant.

Finance -Plata: KeyBank – Mission Responsible, de Mithun para KeyBank.

Goodworks – Brands -Oro: Cigarettes Out. Health In, de BBDO New York para CVS Health. -Bronce: Listen: Help End Domestic Violence and Sexual Assault, de Grey New York para National Football League.

Goodworks – Non-profit -Oro: Groceries not guns, de Grey Canada para Moms Demand Action for Gun Sense in America. -Plata: Love Has No Labels, de R/GA para Ad Council. -Plata: More than a Costume, de Publicis North America para Doctors of the World USA. -Bronce: Talking is Teaching: “Talk, Read, Sing”, de Goodby Silverstein & Partners para Bay Area Council - Too Small to Fail. -Bronce: It’s On Us, de Mekanism para The White House.

Government, Institutional & Recruitment -Plata: #WhoWillYouHelp, de Leo Burnett Toronto para Ontario Women’s Directoriate. -Bronce: Educating the Exceptional Squared, de Terri & Sandy para Bridges Academy.

Hispanic -Bronce: Más que un auto: More than a car, de Conill para Toyota Motor Sales USA.

Home Furnishings & Appliances -Bronce: Right at Home, de McKinney para Sansung. -Bronce: Every Day, Care, de DigitasLBi Chicago para Whirlpool.

Home Supplies & Services -Plata: Kleenex. Someone Needs One, de VSA Partners y Mindshare para Kimberly-Clark. -Bronce: Have You Gone Noseblind?, de Grey New York para Procter & Gamble.

Influencers -Plata: Left Swipe Dat, de 72anSunny para trith initiative. -Bronce: #ShareHumanity, de Ogilvy & Mather para United Nations OCHA.

Insurance -Plata: Allstate Social Savvy Burglar, de Leo Burnett/Arc para Allstate Insurance Company. -Bronce: Sorta You Isn’t You, de Leo Burnett/Arc para Esurance.

Internet/Telecom -Oro: Emily’s Oz, de Goodby Silverstein & Partners para Comcast/XFinity. -Bronce: Lowe Versus Lowe, de Grey New York para DirecTV.

Leisure & Recreation -Plata: Farting Fruit Breathe New Life Into Mr. Sketch, de BBH New York para Newell Rubbermaid.

New Product or Service -Bronce: Save the Bros, de Humanaut para OPrganic Valley.

Office & Delivery -Bronce: UPS: United Problem Solvers, de Ogilvy & Mather para UPS. -Bronce: Wishes Delivered, de Ogilvy & Mather para UPS.

Packaged Food -Oro: Gerber’s Chew University, de Terri & Sandy y Ogilvy & Mather para Gerber. -Plata: Respect The Bean, de Ogilvy & Mather para Kraft Canada. -Bronce: Dairy Done Right, de 72andSunny para Tillamook.

Personal Care -Plata: Always #LikeAGirl – Unstoppable, de Leo Burnett Toronto y Leo Burnett/Arc para Procter & Gamble. -Bronce: Prepare for the Second Hug, de Ogilvy & Mather para Kimberly-Clark.

Pet Care -Plata: Home Delights Launch, de BBDO San Francisco para Mars Petcare. -Plata: Not in the shape they used to be?, de Red Fuse Communications para Hill’s Pet Nutrition.